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  • Get Organic Traffic To Your Real Estate Website!!

    Fact: No matter how great you think your Real Estate website is, if you simply sit back and expect it to get tons of organic search traffic and therefore tons of leads, you are going to be greatly, greatly disappointed.

    A solid Inbound Marketing Plan, and a content marketing strategy to go along with it is critical, if you want to succeed in the Organic Search game. Besides just driving traffic, your Inbound marketing plan should be targeted and not just getting “any traffic”, but the specific traffic you want, that is comprised of your ideal clients.

    1) It all starts with Client Personas

    Before you type one word, set up one social media or blog site, or start researching topics that you will write about, you HAVE TO create your Client Personas. Client personas are the foundation of everything you will do with your Inbound Marketing and Content Strategy.

    Client Personas are:

    Semi-fictional representations of your ideal customer based on real data and some select educated speculation about customer demographics, behavior patterns, motivations, and goals.

    While these personas do require you do some market research, it’s not as difficult as it sounds. There are plenty of online sites describing great detailed demographic information about your marketplace and the people that live in your marketplace.

    While you are building these client personas, remember that they are NOT:

    1) They Are Not Specific, Real People
    2) They Are Not Influenced By Target Markets
    3) They Are Not Influenced By Changes In Technology

    2) Now That You Are Ready To Write, WHAT Do You Write About?

    Your client persona dictates literally EVERYTHING about the content you are going to be writing about when you start generating content. Using the client personas you have developed, you need to put yourself in the minds of these personas and try and figure out what exactly they would be typing into Google’s search engine. In other words, what are they interested in?

    3) Content Marketing Requires Frequency and Consistency

    As a rule of thumb, we are creatures of habit. The more quickly you settle into the habit of regularly putting out compelling content on your blog, the better off you will be.

    First off, Search Engines love regular content. The more frequently you are posting new content, the more favorably the Search Engines are going to be looking at you. You should plan on posting at least 2 blog posts per week.









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    Reno Real Estate

  • #2
    nice details

    Comment


    • #3
      Hi,
      Great information to generate organic traffic to a real estate website. Social media is also a good way to generate organic traffic.
      Thanks!!

      Comment


      • #4
        Great and well-written information. Content marketing is really a great way to generate organic traffic.
        Thanks!!

        Comment


        • #5
          Great . Thanks for sharing the informative post.

          Comment

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